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Case Study: An increase in opens by 155%!?

By Meghan Curtin posted 07-24-2012 09:27

  
In this case study, we take a look at how the National Kidney Foundation used Informz reports to identify long-time subscribers that were not engaging in their enewsletter, and developed a re-engagement plan that resulted in a lift of over 150 percent in open rates and a 14 percent lift in click-thru rates!

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